First Impression Takeover

With the First Impression Takeover, viewers will see your ad as soon as they enter Twitch.

    First Impression Takeover


    Video Asset Specifications

    • Length: Up to :30s, unskippable
    • Min resolution: 1920x1080 
    • Min bitrate: 2000 kbps
    • Peak audio: -9dB
    • Video file format: H.264 (MP4)
    • Frame-rateMin 24FPS / Max 30FPS


    Supported 3rd party tracking events (1x1 pixel)

    • Impressions
    • Clicks
    • Quartiles
    • Completes


    3P Serving (VAST)

    • Required minimum video transcodes:
      • Width: 1920, Height: 1080, Type: video/mp4, Bitrate: 5,500 kbps
      • Width: 1280, Height: 720, Type: video/mp4, Bitrate: 3,100 kbps
      • Width: 854, Height: 480, Type: video/mp4, Bitrate: 1,200 kbps
      • Width: 640, Height: 360, Type: video/mp4, Bitrate: 550 kbps
      • Width: 284, Height: 160, Type: video/mp4, Bitrate: 180 kbps
    • The following additional video transcodes are recommended to optimize playback across the full range of supported devices:
      • Width: 1024, Height: 576, Type: video/mp4, Bitrate: 1,750 kbps
      • Width: 888, Height: 500, Type: video/mp4, Bitrate: 1,316 kbps
      • Width: 720, Height: 406, Type: video/mp4, Bitrate: 866 kbps
      • Width: 480, Height: 270, Type: video/mp4, Bitrate: 384 kbps
      • Width: 320, Height: 180, Type: video/mp4, Bitrate: 200 kbps
    • Supported
      • Vast 3.0; VPAID is not supported
      • Required alphanumeric "id" attribute populated on the <Creative> element in VAST XML
      • Please note that a portion of the inventory (SureStream) is SSAI pre-fetch. Therefore, all tags should be supplied as such.


    Supported 3P vendors

    Measurement capabilities include, but are not limited to, the following. Please reach out to your Twitch Ads representative for more information.

    • DCM
    • Sizmek
    • Innovid
    • Flashtalking


    Twitch adheres to the Better Ads Standards

    • Must NOT have geo, browser or any other targeting on the third party end. 
    • Third party redirecting or 4th party tags are not accepted.
    • Twitch does not allow the use of any unapproved 3rd party ad technologies. Twitch requires all ads and 3rd party vendors to be SSL-compliant. All components of video and display ads including creative and tracking must be provided as and able to serve via SSL (HTTPS).

    Experience it live, download the Twitch App

    Interested in First Impression Takeover?

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